Consumer Chronicles : Navigating the Branding Odyssey in an Era of Environmental and Sustainability

This book discusses research related to brands as a learning tool and guidebook in research methods courses, especially marketing research and multivariate marketing models. Handbooks in research methods and multivariate marketing models in the classroom are needed to bring marketing research closer to its practical side. Through this book, students can practice their analytical skills and thought process in conducting structured research. It is the author’s hope that this book can contribute to supporting the learning process of courses related to quantitative research.